Konferenční příspěvky / Conference papers (KMO) Domovská stránka kolekce Zobrazit statistiky
Eger, Ludvík
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Egerová, Dana
Social network Facebook and customer engagement: A pilot case study from the Czech Republic In recent years social media has provided new ways for companies to communicate with the public. Companies need to interact with current and potential customers using social media such as Facebook, which is very popular with target groups. The purpose of this study is to ... |
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Hommerová, Dita
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Tlučhoř, Jan
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Janeček, Petr
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Kouba, David
Cross-Border Purchasing Behavior - Studies in the Czech-German Border Region European integration is increasingly becoming the current subject of a number of research studies. Much attention is devoted to the socio-economic aspects of integration. Even after a lengthy integration process, we can still find differences between the two sides of the border. The... |
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Boublíková, Lucie
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Eger, Ludvík
Recruitment through the use of corporate websites and social media – a case study: Association of Public Transport Companies in the Czech Republic In recent years, the use of corporate websites and social media to recruit potential job applicants have been playing an important role in HR practises. It is also evident that corporate websites and social media sites are considered as one of the key tools for attracting... |
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Mičík, Michal
Attracting Millennials with Social Media and Recruitment Websites In recent years, there is increasing evidence that employers need to place greater emphasis on communication with talented young people. Jobseekers usually have only basic information and vague knowledge and experience about a job and organizational characteristics in the early stage of ... |
- DSpace at University of West Bohemia
- Publikační činnost / Publications
- Fakulta ekonomická / Faculty of Economy
- Katedra marketingu, obchodu a služeb / Department of Marketing, Trade and Services