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DC poleHodnotaJazyk
dc.contributor.authorŠviráková, Eva
dc.date.accessioned2021-10-11T11:05:22Z
dc.date.available2021-10-11T11:05:22Z
dc.date.issued2021
dc.identifier.citationE+M. Ekonomie a Management = Economics and Management. 2021, č. 3, s. 79-92.cs
dc.identifier.issn1212-3609 (Print)
dc.identifier.issn2336-5604 (Online)
dc.identifier.urihttps://dspace.tul.cz/bitstream/handle/15240/160959/EM_3_2021_05.pdf?sequence=1&isAllowed=y
dc.identifier.urihttp://hdl.handle.net/11025/45446
dc.format14 s.cs
dc.format.mimetypeapplication/pdf
dc.language.isoenen
dc.publisherTechnická univerzita v Libercics
dc.relation.ispartofseriesE+M. Ekonomie a Management = Economics and Managementcs
dc.rights© Technická univerzita v Libercics
dc.subjectalgoritmuscs
dc.subjectobchodní modelcs
dc.subjectplátnocs
dc.subjectzákaznická zkušenostcs
dc.subjectřízení designucs
dc.subjecthodnota designucs
dc.subjectnelinearitacs
dc.subjectdynamika systémucs
dc.titleCase study: design value measuring by system dynamicsen
dc.typearticleen
dc.typečlánekcs
dc.rights.accessopenAccessen
dc.type.versionpublishedVersionen
dc.description.abstract-translatedThe aim of the article is to show a way to measure the economic value of design using system dynamic modeling of key processes in an organization. The article fully accepts the complexity of the concept of design and opens up the possibility for employing system dynamics in design value measuring. The definition of design is given as an integral concept for which it is difficult to find a benchmark. The sequential explanatory method was chosen to solve the research problem. Qualitative data is collected first and it is recorded and examined. After that the data is transformed into numeric values and taken for quantitative evaluation in a system dynamic model. The connection of qualitative research data in a tool for quantitative evaluation allows an original interpretation of relationships that have been obtained and are collected only as qualitative data.Qualitative data collection is based on the visualization of a new definition of design: Design is an integration of functional, distribution, emotional and social experience of the customer. The questionnaire is in the form of Design Value Canvas and is used to determine the initial Design Value Algorithm (DVA) coefficient. As an external parameter, the DVA coefficient influences the development of the number of customers and their willingness to order the company’s products in the system dynamic model. The main result is the finding that an investment in design, which is confronted with customer preferences, fundamentally changes the economic parameters of business. Economic benefits of a design change in a company are always influenced by a strategic decision made by the entrepreneur who has to know the behaviour of their customers and to correctly choose the field of design in which it pays to invest.en
dc.subject.translatedalgorithmen
dc.subject.translatedbusiness modelen
dc.subject.translatedcanvasen
dc.subject.translatedcustomer experienceen
dc.subject.translateddesign managementen
dc.subject.translateddesign valueen
dc.subject.translatednonlinearityen
dc.subject.translatedsystem dynamicsen
dc.identifier.doihttps://doi.org/10.15240/tul/001/2021-03-005
dc.type.statusPeer-revieweden
Vyskytuje se v kolekcích:Číslo 3 (2021)
Číslo 3 (2021)

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  1. DSpace at University of West Bohemia
  2. Publikace ZČU / UWB Publications
  3. Časopisy ZČU / UWB Journals
  4. Ekonomie a management
  5. 2021
  6. Číslo 3 (2021)