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DC poleHodnotaJazyk
dc.contributor.authorStromská, Kristýna
dc.contributor.authorPrešnajderová, Tereza
dc.contributor.editorKresa, Zdeněk
dc.date.accessioned2023-10-28T18:09:57Z
dc.date.available2023-10-28T18:09:57Z
dc.date.issued2022
dc.identifier.citationKRESA, Zdeněk (ed.) Business Trends 2022, Plzeň 2022, p. 219-227.en
dc.identifier.isbn978-80-261-1126-9
dc.identifier.urihttp://hdl.handle.net/11025/54547
dc.description.sponsorshipThis paper was created within the project Students Grant Project (SGS) Consumer Attitude Analysis on the B2C Market. Project registration number: SP2022/126.cs
dc.format9 s.cs
dc.format.mimetypeapplication/pdf
dc.language.isoenen
dc.publisherFaculty of Economics University of West Bohemiaen
dc.rights© Authors of papersen
dc.subjectekologiecs
dc.subjectpostojecs
dc.subjectchování spotřebitelecs
dc.subjectdentální potřebycs
dc.subjectgeneration Ycs
dc.subjectgeneration Zcs
dc.subjecte-shopcs
dc.subjectčeský trhcs
dc.titleIntergenerational analysis of consumer attitudes on the ecological dental supplies marketcs
dc.typekonferenční příspěvekcs
dc.typeconferenceObjecten
dc.rights.accessopenAccessen
dc.type.versionpublishedVersionen
dc.description.abstract-translatedThis paper deals with the analysis of consumer attitudes on the ecological dental supplies market. The main goal is to identify and describe the attitude differences between distinct age groups (Generation Y and Generation Z). The study is based on a survey using the method CAWI. The differences are also described using individual functions of attitudes, where the most significant difference was identified in the social adaptation function. Based on the findings the age categories have many effects on consumer behaviour (experience with different types of ecological dental supplies, shopping factors importance). This article also attempts to identify the main barriers to switching to an ecological version of the product.en
dc.subject.translatedecologyen
dc.subject.translatedattitudesen
dc.subject.translatedconsumer behaviouren
dc.subject.translateddental suppliesen
dc.subject.translatedgeneration Yen
dc.subject.translatedgeneration Zen
dc.subject.translatede-shopen
dc.subject.translatedCzech marketen
dc.type.statusPeer-revieweden
Vyskytuje se v kolekcích:Business Trends 2022: Conference Proceedings
Business Trends 2022: Conference Proceedings

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