The aim of the research was to find out what factors of school culture affect the expected results of teaching and learning processes in basic schools. The research evaluated current and desired school culture in selected basic schools to identify culture gaps. Research using ...

The objective of this research article is to analyze the application of environmental measures at accommodation facilities in a selected hotel chain in the Czech Republic. The primary research was carried out between February and April 2018. The data were obtained through a questio...

There is an important need in the literature to explore the effects of social media use on young people’s behaviour. The main purpose of this research is to explore which factors of users´ gratifications are associated with using social media by university students from four&#...

This paper deals with the potential for use of mobile marketing and its instruments at tour operators in the Czech Republic. The aim of this work was to become familiar with the modern instruments of mobile marketing and analyze the current state of usage of this typ...

Customers today can find the same assortments in a number of retail stores and through the Internet, thus effective store management has become a critical basis for developing strategic advantages. The aim of this research is to identify whether customer satisfaction measured by me...

This study advances our understanding of the current use of social media and mobile devices by first year university students. This research sought to explore the influence of the use of social networks and new mobile devices by students for learning purposes. Data were collec...

A high level of tourist satisfaction is one of the most common goals of sustainable tourist destinations. The general assumption is that a higher level of tourist satisfaction leads to higher tourist loyalty to destinations and, furthermore, increases revisits. This paper examines the&#...

This article aims to show the significance of branding in achieving set marketing goals and ensuring the sustainable development of a selected education and research library as a non-profit organization. The research is based on available data from foreign research studies concerning th...

Customers today can find the same assortments in a number of retail stores and through the Internet, thus effective store management has become a critical basis for developing strategic advantages. The aim of this research is to identify whether customer satisfaction measured by me...

The paper looks into personalization of the internet and the concept of diversity, their intersections and use on labour markets by public administration bodies and private entities. It presents a basic overview of the current state of interactions between the concepts of diversity,...

This paper deals with the potential for use of mobile marketing and its instruments at tour operators in the Czech Republic. The aim of this work was to become familiar with the modern instruments of mobile marketing and analyze the current state of usage of this typ...

Introduction. Digital literacy refers to the skills required to achieve digital competence, the confident and critical use of information and communication technology for learning, leisure, communication and future work of young people. Digital competence has a dual nature. First of all, it&...

This case study investigates the cross-border shopping behavior and potential of Czech customers in Upper Palatinate (Bavaria). Based on a POS and two household surveys with more than 500 participants, the expenditures of Czech customers in the retail market in Upper Palatinate are ...

Current situation in competitiveness in tourism is influenced by impacts of strong global competition. Small and Medium Enterprises could use cooperation as a tool how to succeed on the market. There are many of strategies of cooperation, e.g. strategic alliance, cluster, joint venture&...

This study attempts to provide initial tentative insights into the audience reception of intertwining political satire and destination marketing imagery by analysing the “America First, the Netherlands Second” video and a student sample audience response. In 2017, a series of YouTube videos&...

The two past decades have seen changes in communication between regional government and the public. Namely, the new Y and Z generations are skilled in ICT use and accustomed to immediate access to information using Internet. They also expect not only information but also inter...

Firms and their brands increasingly interact with their audience also on social media. Brand fan pages on social networks or online brand communities have become very popular online services. By creating brand communities in social media, such as Facebook brand pages, firms deliver ...

Social media provide many benefits to its users, but with their use, people also face many risks. In this paper, the authors focus on these risks and, using two methods, a questionnaire survey and a focus group, research of the target group is conducted. The aim of&#...