The rapid development of information communication technologies (ICT) has expanded the possibilities for marketing communication. In order to increase business competitiveness and carry out effective marketing activities, it has therefore become important to acquire knowledge about e-consumers and to ...

The issue of base erosion and profit shifting (BEPS) caused by multinational companies is a potential important impediment to tax collections. Because tax planning schemes utilized gaps and mismatches in tax rules to artificially shift profits to low or no-tax jurisdiction where there&#...

The After-Sales (AS) service is becoming a strategic business driver to maintain longterm customer retention, customer satisfaction and capital revenue in such a manner that it guarantees the continuous improvement of products and services offered to customers; AS market is up to five&#...

When implementing sustainable development principles, business should play the core role, and the corporate social responsibility is one of the examples of the active role of enterprises in implementing sustainable development goals. The corporate social responsibility (CSR) describes the companies&#x...

Years 2008 and 2009 were particularly affected by the outbreak of the global economic recession which in addition to economic instability was also affected by political instability. Economies of most countries in the world felt the impact of the financial crisis, not excluding the&...

The world’s population continues to increase rapidly, and, within the next 30 years, more than half of all people will choose to live in large urban centers (Faria et al., 2018). This has led to a number of problems, such as congested people and transportation traffic...

Due to the pressure of global competition, shortened product-life cycles and the increasing opportunity to imitate product designs or their elements, companies continuously focus on innovations as one of their main agenda in order to maintain their global or national competitiveness. Besides...

The discourse – conversation – surrounding ethics has its roots in the Socratic and Platonic tradition, which displaced that of the pre-Socratic philosophers such as Thales and Anaximander. Taking a rationalist approach, i.e. the inseparability of ethics from knowledge, Socrates and Plato&#x...

Firms are struggling to gain competitive advantage to resist the ever-increasing global market pressures. Many strategic management studies have identified several essential pillars of building firm’s strategy, often highlighting positive relationships between the use of human resources and the firm&#...

An important health financing issue facing Canada and other OECD countries (OECD, 2017) are the health consequences of obesity. Statistics Canada (2014) reports that 51.6% of adult Canadians were overweight or obese in 2009 compared to 53.6% in 2013. The proportion of Canadians who...

The traditional interpretation of corporate finance is characterized by ownership. Although, their rights are widely distributed among individual stockholders, but can be managed by few managers. Hence, conflict of interest is arisen among managers and shareholders and this results in an age...

Today’s highly volatile business environment has initiated a wide variety of changes within organizations of all industries (Hurn, 2012). Change dynamics, in general, is likely to increase in organizational context due to: Digital and innovation disruption; Shifting social and demographic trends;...

The market research institutes that measure the impact of advertising campaigns aggregate their results according to different criteria in order to provide clients with a normative Framework or framework of reference. In addition to the volume of advertising investment, one of the most&...

High-g rowth firms (HGFs) make a significant impact on the development of countries’ economies and micro, or firm level, factors are vital in understanding this phenomenon. Indeed, HGFs are unique engine of national economies that contribute essentially to economic growth which is much&...