The bachelor's thesis deals with unemployment in the Karlovy Vary region. The main objective of the paper is to identify the causes and consequences of unemployment in the region. The other objective is to determine the development of un...

For the elaboration of the Bachelor Thesis, the topic of marketing plan was prepared for a selected non-profit organization - Občanský spolek Ratiboř, z.s., which patronizes summer camps and also organizes one of the camps (a batch). The author of the thesis has a close r...

The bachelor's thesis focuses on analyzing shopping opportunities in Kolinec and the surrounding villages and examines the behavior of residents when purchasing food and other daily needs. The theoretical part deals with retail, shopping behavior, rural areas and their civic amenities. T...

This thesis examines the correlation of advertising content and consumers reaction, considering their personality and demographic characteristics. An experimental questionnaire and regression analysis were used to identify the key factors that influence consumer response to deceptive advertising. The resul...

This bachelor thesis analyses trends in marketing communication, focusing on influencer marketing on Instagram and content marketing on TikTok. The aim was to theoretically describe and practically explore the effectiveness of these trends through a questionnaire survey. The results ...