Název:	Intergenerational analysis of consumer attitudes on the ecological dental supplies market
Autoři:	Stromská, Kristýna Prešnajderová, Tereza
Citace zdrojového dokumentu:	KRESA, Zdeněk (ed.) Business Trends 2022, Plzeň 2022, p. 219-227.
Datum vydání:	2022
Nakladatel:	Faculty of Economics University of West Bohemia
Typ dokumentu:	konferenční příspěvek conferenceObject
URI:	http://hdl.handle.net/11025/54547
ISBN:	978-80-261-1126-9
Klíčová slova:	ekologie;postoje;chování spotřebitele;dentální potřeby;generation Y;generation Z;e-shop;český trh
Klíčová slova v dalším jazyce:	ecology;attitudes;consumer behaviour;dental supplies;generation Y;generation Z;e-shop;Czech market
Abstrakt v dalším jazyce:	This paper deals with the analysis of consumer attitudes on the ecological dental supplies market. The main goal is to identify and describe the attitude differences between distinct age groups (Generation Y and Generation Z). The study is based on a survey using the method CAWI. The differences are also described using individual functions of attitudes, where the most significant difference was identified in the social adaptation function. Based on the findings the age categories have many effects on consumer behaviour (experience with different types of ecological dental supplies, shopping factors importance). This article also attempts to identify the main barriers to switching to an ecological version of the product.
Práva:	© Authors of papers
Vyskytuje se v kolekcích:	Business Trends 2022: Conference Proceedings Business Trends 2022: Conference Proceedings

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