Title:	Stakeholder management v prostredí mestskej samosprávy
Other Titles:	Stakeholder management in municipal government
Authors:	Jaďuďová, Jana Tomaškinová, Judita Mozola, Martin
Citation:	Trendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2012, č. 3, s. 56-65.
Issue Date:	2013
Publisher:	Západočeská univerzita v Plzni
Document type:	článek article
URI:	http://www.fek.zcu.cz/tvp/doc/2012-3.pdf http://hdl.handle.net/11025/16228
ISSN:	1805-0603
Keywords:	řízení zúčastněných stran;identifikace a klasifikace zúčastněných stran;circle SIMS zúčastněných stran;Obecní úřad Banská Bystrica
Keywords in different language:	stakeholder management;identification and classification of stakeholders;stakeholder circle SIMS;Municipal office Banska Bystrica
Abstract in different language:	The article presents the process of implementation of stakeholder management in the municipality using the method of „stakeholder circle“. The model of stakeholder identification and classification is analysed for selected government of Banská Bystrica Region – Municipal Office Banská Bystrica - following the research from 2010-2011. We used the method of brainstorming with Deputy Mayor of Municipal Office and identified 76 subjects, which we dividend in two groups – primary and secondary stakeholders. Subsequently, the identified subjects were classified with free-aspect classification system and graphically evaluated in the Stakeholder Circle SIMS software. The observed results can be stated that the key stakeholders of municipal government are the Down administrative organs (Lord Mayor, municipal council), employees and the public, which we have to communicate with and involve in the decision making process.
Rights:	© Západočeská univerzita v Plzni
Appears in Collections:	Číslo 3 (2012) Číslo 3 (2012)

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